Hong Kong will present a variety of programs for tourists through its large-scale summer campaign “Hong Kong Summer Viva” campaign until August.
The campaign was designed to provide tourists visiting Hong Kong with a wealth of attractions and entertainment in summer by linking various events held throughout Hong Kong, including theme parks, sports and cultural exhibitions.
It included Disneyland’s 20th anniversary festival, friendly matches by European soccer teams, and exhibitions of K-pop content, and related events will be held sequentially throughout Hong Kong until August.
Theme Park Summer Festival Attracts Fans Around the World
Marking its 20th anniversary, Hong Kong Disneyland Resort will present a large-scale celebration “a party full of magic” throughout the year from the 28th.
The event will feature a fantastic castle stage performance to celebrate the 20th anniversary, the largest parade ever, and a night multimedia show, “Momenters: Party in the Night Sky!”
Visitors can see more than 80 new food menus and 300 20th anniversary goods, and receive free digital commemorative photos through the Disney Photo Pass app.
In addition, through collaboration with the Hong Kong Tourism Authority, limited edition postcards will be presented for purchases of more than HK$100 at stores in Disneyland, and free shipping will be possible through on-site post boxes.
Ocean Park Hong Kong will hold ‘Summer Splash 2025’ from July 5 to August 24. Summer Splash is an annual summer season event held by Ocean Park, and this year, it will introduce new themed character content along with a special event to celebrate the first anniversary of Hong Kong’s twin pandas “Ja-ja” and “Ja-da.”
It will also showcase ‘Twin Park Package Tickets’ for tourists from all over the world. If you purchase the ticket, you can use both Ocean Park and Water World, and it also provides a luggage tag with a limited number of panda characters and a souvenir bag including a voucher.
It operates various facilities such as ▲ water gun battle zone ▲ large pool ▲ children’s water play area for family visitors, and DJ parties are also held at Waterworld Ocean Park in the evening.
Hong Kong Becomes a Soccer Land
The “Hong Kong Football Festival 2025” for soccer fans around the world will be held from the end of July. World-renowned soccer clubs such as Liverpool FC, Tottenham Hotspur, Arsenal, and AC Milan will participate in the event to play a friendly match at Kaitak Stadium.
Liverpool FC and AC Milan will face off on July 26, and Arsenal and Tottenham Hotspur on July 31. In particular, this is the first time that the North London Derby is held outside the UK, attracting keen attention from soccer fans around the world.
In addition, fan events for each club will be held together to provide special pleasure to visitors.
The “CR7 Life Museum Hong Kong Special Exhibition,” which illuminates the life and career of world-renowned soccer star Cristiano Ronaldo, will open at the “K11 Art & Culture Center” in Tsim Sha Tsui K11 MUSEA in Hong Kong on July 7.
The exhibition, which will be unveiled for the first time in Asia, features the latest interactive exhibitions, rare collections, and storytelling content on Ronaldo’s football journey from childhood to the present.
Hong Kong Cultural Fair line-up for book, game and animation lovers
This summer, large cultural events for cultural lovers will be held one after another at the Hong Kong Convention Center in Wan Chai, Hong Kong.
First, the Hong Kong Book Fair 2025 will be held at the Hong Kong Convention Center from July 16 to July 22. This year’s theme is “Food Culture and Future Lifestyle,” which has prepared lectures by world-class writers and various cultural experience programs.
From July 25 to July 29, “Anicom and Games Hong Kong 2025,” which encompasses animation, games, and cosplay, will be held at the Hong Kong Convention Center. During the event, exclusive entrances will also be provided for overseas visitors to add convenience to the tour.
Madame Tussauds Hong Kong Attracts K-pop Fans’ Hearts With Light Stick Exhibition
Madame Tussauds Hong Kong, a world-renowned wax museum, will showcase “Madam Tussauds X Korean Cultural Center K-pop Light Stick Limited Exhibition” in collaboration with the Korean Cultural Center in Hong Kong until August 22.
This exhibition will be held at the Hallyu Zone, the largest exhibition space in Madame Tussauds. Thirty-six kinds of cheering sticks from leading Korean artists, including ▲ Seventeen ▲ GOT7 ▲ Super Junior ▲ Big Bang ▲ Black Pink ▲ BTS ▲ New Jeans ▲ IU ▲ Stray Kids ▲ Espa, loved by K-pop fans around the world, will be displayed in one place. Visitors can not only take free photos in the exhibition space, but also experience the Korean Wave culture linked to K-pop.
In addition, the wax figure of popular K-drama actor Ahn Hyo-seop will be unveiled for the first time in the world in the Hallyu zone. Ahn Hyo-seop, who is loved by global fans through numerous hits, will produce the concept of a “charismatic CEO” and display it temporarily in Madame Tussauds Hong Kong until November 16.
Hotel, restaurant, transportation and tourism promotion limited to summer season
In addition to major tourist attractions, the “Hong Kong Summer Viva” campaign will hold a limited summer promotion involving various industries such as hotels, restaurants, and QTS-certified companies.
From the 23rd, more than 100 special offers will be provided sequentially, including 1+1 desserts, drinks, afternoon tea sets, and hotel buffet discounts. In addition, discounts will be applied to popular tourism products such as ▲ Victoria Peak Tram round-trip boarding pass ▲ Sky Terrace 428 admission pass ▲ Victoria Harbor water taxi tour.
“This summer, Hong Kong is ready to welcome tourists with content that reflects various interests such as theme parks, sports, nature experiences, and Hallyu content,” a Hong Kong Tourism Authority official said. “This season will be a great opportunity to experience Hong Kong’s unique charm in abundance.”
