Ella & Jake’s Boutique has opened in Hornell, offering new and gently used clothing on the second floor of Old Town Antiques, according to the Hornell Evening Tribune. The store was launched by Joe and Kelly Tomeno to fill a gap left by recent boutique closures.
Named after the owners’ grandchildren, the boutique features a renovated space with fitting rooms and a checkout station. It buys in-season, gently used clothing and is building inventory for its grand opening on July 1.
Early customer feedback has been positive, and the shop hopes to become a go-to spot for affordable fashion in the area.
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