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While much of the fashion world is still looking west, the numbers tell a different story: interest in Eastern European fashion has surged by 34% in global online searches over the past two years, according to Lyst Insights. And as sustainable fashion becomes more than a trend – it’s a demand – there’s a quiet revolution brewing from an unexpected capital: Mykolaiv, Ukraine.
At the center of this new wave? Yuri Teselko, a designer, scientist, and entrepreneur whose vertically integrated brand is rewriting the rules of fashion production – and what it means to be «Made in Ukraine.»
Teselko’s Rise: From Instagram to Industry Leader
Teselko didn’t wait for permission. His first collection? Outsourced and sold via Instagram. Fast-forward two years, and he’s leading a 20+ person team with fully owned manufacturing facilities delivering 60+ original pieces of clothing and lingerie annually. Not bad for someone who started with nothing but sketches and stubbornness.
But Teselko isn’t just building a brand – he’s building an ecosystem. «If I didn’t do it, someone else would. That frustrated and motivated me at the same time,» he says.
Awards, Authority & Global Recognition
Teselko’s name is already making rounds internationally. He’s a:
- Winner of the prestigious Cases & Faces International Business Award, recognizing global excellence in entrepreneurship and innovation. Yuri was named Executive of the Year in the «Apparel, Beauty & Fashion» category.
- Member of the jury at ECDMA Global Awards, one of the most influential prizes in global e-commerce and digital innovation.
- And perhaps most impressively, he’s a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA) – a status reserved only for professionals who have made measurable, long-term impact on the digital economy.
In other words, this isn’t just a guy who makes pretty clothes. It’s a guy shaping how the fashion business functions in the 21st century.
Designing With Science and Soul
Teselko’s creations are rooted in practical innovation. He incorporates:
- Hypoallergenic and antibacterial fabrics
- Temperature-regulating textiles
- Orthopedic features in lingerie and apparel to support posture and reduce back pain.
«I look at luxury brands and ask: how can I adapt this for everyday people – without compromising the soul of the design?» Teselko says. It’s not just about aesthetics. It’s about longevity, health, and intelligent design.
And unlike many of his contemporaries, Teselko publishes his research in international scientific journals, sharing insights on eco-dyeing, waste reduction, and biomechanical design – essentially, bringing fashion and function together in ways that matter.
Ukrainian Identity With Global Reach
His label proudly bears the mark «Made in Ukraine», but don’t let the localization fool you – his collections are already in high demand in Poland, Slovakia, and Kazakhstan, with more markets on the radar.
The brand represents a modern Ukrainian identity: confident, self-aware, ethical, and forward-thinking.
What’s Next for Teselko?
He’s not slowing down. Plans for automated production, international partnerships, and what he calls «intellectual fashion» are already in the works.
And what would he tell his five-years-ago self?
«Just do it. Don’t wait for the perfect moment – it won’t come. And believe, even when others don’t.»
Why It Matters
Teselko’s work isn’t just about clothing – it’s about infrastructure, ethics, digital transformation, and pride of place. And in a world increasingly obsessed with surface, he’s focused on substance.
Whether you call him the Ukrainian Zara or a fashion engineer, one thing is certain: Yuri Teselko is designing the future – and doing it his way.
Presented by: DN NEWS DESK
