McLaurine Pinover, the communications director at the US Office of Personnel Management (OPM), has come under fire for posting fashion influencer videos from the government office on social media as thousands of federal workers lose their jobs.
The OPM has overseen mass lay offs in recent weeks as President Donald Trump and Elon Musk seek to cut down on the federal workforce. Pinover enraged netizens when she shared over a dozen clips of her modelling different outfits from the OPM office, per CNN. She reportedly directed followers from her Instagram account to a website, indicating that she could have been earning a commission on any sales.
Pinover shared a video of herself blowing a kiss into the camera with the hashtag #dcinfluencer and captioned it “work look” – on the same day the OPM fired 20 people, according to the New York Post. The purple skirt she wore in the clip reportedly cost US$475, per CNN. A former OPM staffer during the Biden administration told CNN that her actions were “absurd”.
“Your number one job as a leader is to protect and support your people,” Jack Miller, Pinover’s predecessor under Biden, told the media outlet. “So instead of fighting tooth and nail to keep your team, we’re posting fashion videos. It’s absurd.” Pinover has since deleted her Instagram account which was known as @getdressedwithmc.
So, who is she exactly?
McLaurine Pinover is an Auburn University graduate
“I was intimidated to move to a major city coming from a small town,” she told The Herald Group, who she worked for previously. “Over time I realised DC has many similar qualities to a small town. I run into people I know all the time, and it’s a city with lots of greenery and no skyscrapers.”
She’s a communications director
