For Chloé Lazard, fashion isn’t just about the clothes; it’s about connection, storytelling, mindfulness, and sustainability. Whether it’s the story behind a vintage Alaïa or the bond between a mother and daughter who live and breathe style, CuratedBuyChloé is redefining what it means to shop consignment.
Raised in the front rows of New York Fashion Week beside her effortlessly stylish mom and stylist, Erin Lazard, Chloé’s love for fashion was rooted in experience, presence, and heritage. It’s that same authenticity that now fuels her new and growing consignment business, one that’s anything but impersonal.
A Passion Project with Purpose
“CuratedBuyChloé is truly a meeting point of all my passions,” says Lazard, who launched the concept while finishing her BBA in Strategic Design and Management at Parsons School of Design. What began as a capstone project soon evolved into a full-fledged brand, built around the pillars of fashion, sustainability, and meaningful connection.
With the help of her aunt and business partner, Sydney Lazard, Chloé has brought her vision to life: A reimagined consignment experience where customers don’t just shop beautiful pieces, but they connect with the women behind the closets.
Not Just Shopping, It’s Storytelling
What sets CuratedBuyChloé apart from traditional consignment stores is its hybrid model and human-centered approach. While the website remains its main platform, Lazard and her team plan to host pop-ups in curated locations across the United States regularly.
At every pop-up, each clothing tag features a QR code that links directly to the consignor’s bio page, offering customers a chance to learn to whom the item belonged. “Every closet tells a story,” Lazard explains. “I want the customer to feel that they’re not just buying a blouse, but inheriting a piece of someone’s journey.”
Closets Worth Curating
Speaking of someone’s style legacy, CuratedBuyChloé has been granted access to some truly iconic wardrobes. Among the featured closets are Candace Bushnell, creator of “Sex and the City,” and Gaïa Matisse, art curator and great-granddaughter of Henri Matisse. Each closet is a masterclass in personal style, and Lazard’s careful curation ensures that every item reflects the essence of its original owner.
Currently, there are nine featured closets on the site, with several more coming soon.
What Makes the Cut?
When curating, Lazard looks for pieces that tell a story. Whether it’s a rare vintage Chanel or a perfectly preserved unbranded gem, what matters most is quality and character. “Storytelling is vital to the concept,” says Lazard. “I want each item to represent who the consignor is and to feel like it was chosen with intention.” From timeless Hermès to eclectic small-label finds, the mix is always rich, layered, and deeply personal.
The Fast vs. Slow Fashion Dilemma
Can we strike a balance between fast fashion and slow fashion? Lazard believes the answer lies in intention and effort.
“Throwaway culture is something we all need to unlearn,” she says. Her advice? Buy less, but better. Invest in pre-loved luxury, support small designers, and choose quality over quantity. “We have enough clothing on Earth to last the next six generations,” she says. “Let’s shop what already exists.”
What’s Next for CuratedBuyChloé?
Though still in its early stages, the future looks bright. “Our biggest challenge in recent months has been keeping up with the overwhelming interest from potential consignors,” Lazard admits. “We’re currently expanding our office and warehouse space to accommodate what we have now and everything that’s still to come.”
Chloé envisions building a global community of fashion-forward consignors and consumers through collaborations and pop-up events, all while promoting continued education around mindful consumption.
But growth, she insists, will never come at the expense of intimacy. “This began as a passion project and a family-run business,” she says. “No matter how far we go, I want to keep its soul intact, always grounded in connection, sustainability, and personal style.”
Follow along for upcoming pop-ups in Palm Beach and other spots in South Florida.
IG: @curatebuychloe
Website: curatedbuychloe.com
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