What to Buy in July, According to a Fashion Expert

What to Buy in July, According to a Fashion Expert

SS25 is awash with inspiration, rife with colour and fashion is commanding attention like never before. This month we’ve witnessed monumental shifts in the industry, including Anna Wintour’s shock departure, our very own Editor in Chief’s Hannah Almassi’s new directoral role announcement (congratulations, Hannah!), Jonathan Anderson’s inauguration at Dior and last but not least, the triumph of Paris Fashion Week Menswear Edition. Of which, a huge takeaway was Huron, Willie Chavarria’s spectacular and defiant show, demonstrating the intersectionality of politics and fashion.

Today concludes the final days of Paris Men’s Fashion Week, and during this period, Independent womenswear brands flock to Paris for the buying season to procure new clients and it serves as an opportunity to exhibit new season and evergreen classics to industry experts, so they welcome Editors and fashion insiders.

Showcasing independent brands is the cornerstone of my work, and this season I was introduced to Marlie’s Grace—an energetically lead brand, rooted in vintage-led design flirting with classic lines and playful styles, as well as a firm favourite at Who What Wear, Manu Atelier, whose Le Cambon design single-handedly thrust the belted bag silhoutte into the limelight. And because you can’t have fashion without presenting a dose of reality, I’m currently sitting out a 37-degree heatwave in my boyfriend’s garms, having (naturally) concluded that none of my clothes will concur, so truly, there’s no better time to evaluate my summer wish list and the pieces I’d love to welcome into my midst (read; linen, cotton and more linen). Continue reading to see the pieces I’m coveting this month and the reasons why. Please indulge me whilst I cool down.

Avalon wears a red linen dress

Avalon Afriyie wears the Ilride dress by Faithfull.

Shop My Edit of Things I’m Loving This Month:

1. Tops and Outerwear:

2. Dresses

3. Skirts & Trousers

4. Shoes

5. Handbags

6. Jewellery & Accessories

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