Tuesday, July 22, 2025
As sunny summer arrives, Hong Kong rolls out the highly anticipated “Hong Kong Summer Viva” campaign, an all-rounded campaign aimed at driving tourism and stimulating the local economy. Organized by the Hong Kong Tourism Board (HKTB), this promotion features an array of great-value deals with over 260 offers, providing an ideal opportunity for local residents and visitors alike to experience—at up to half price—the city’s distinctiveness in terms of culture, cuisine, and entertainment. The Summer Viva package provides delight to everyone; it includes dining, hotel stay, attractions, and shopping, allowing it to make Hong Kong an irresistible destination this summer.
Culinary Extravaganza: Dining Deals That Shouldn’t Be Missed
Hong Kong is renowned for its diverse and flavorful culinary offerings, and the Summer Viva campaign brings a plethora of dining deals that will undoubtedly satisfy even the most discerning food lovers. With over 100 restaurants participating in the campaign, visitors can indulge in a wide variety of culinary experiences at special discounted rates. Among the most attractive offers are the buy-one-get-one-free deals on set dinners and à la carte dishes from some of Hong Kong’s most renowned Cantonese restaurants. These deals offer a perfect chance to taste authentic Cantonese delicacies, such as dim sum, roasted meats, and fresh seafood, while enjoying excellent value for money.
Additionally, a selection of top-tier hotels across the city are offering remarkable deals on buffet lunches and dinners. These offers allow guests to sample a wide array of international and local dishes in luxurious surroundings. Whether it’s a family gathering or a romantic dinner, these all-you-can-eat options present a great way to explore Hong Kong’s diverse flavors without breaking the bank. By giving visitors a chance to savor Hong Kong’s rich culinary heritage, the Summer Viva campaign truly celebrates the city’s status as a global food capital.
Hotel Stays: More Than Just a Place to Sleep
Accommodation is another key area where the Hong Kong Summer Viva campaign shines. Many hotels across the city are offering enticing discounts to encourage longer stays, in line with the Hong Kong Tourism Board’s efforts to extend the average length of visitor stays. Typically, tourists tend to stay for an average of 3.2 nights, but the Summer Viva campaign seeks to encourage guests to stay longer and explore more of what Hong Kong has to offer.
Visitors can take advantage of discounted room rates, as well as complimentary nights at a variety of top-tier hotels located throughout the city. Whether you’re staying in a luxury hotel with sweeping views of Victoria Harbour or a boutique hotel nestled in one of Hong Kong’s vibrant neighborhoods, these special rates provide significant savings. With these deals, staying in Hong Kong becomes not just an accommodation experience but an essential part of the overall travel experience, offering comfort and convenience in the heart of the city.
Thrilling Attractions and Entertainment: Magical Moments Await
No visit to Hong Kong is complete without exploring its world-class attractions, and this summer, visitors will be spoilt for choice with a range of exciting deals. One of the campaign’s highlights is its focus on family-friendly activities and attractions. Visitors of all ages can enjoy exclusive offers at Hong Kong Disneyland Resort, which is celebrating its 20th anniversary this year. As part of the celebrations, the resort is offering 50 Complimentary Early Park Entry Passes, giving guests a chance to enter the park one hour before it opens to the general public. This special early-entry privilege allows families and tourists to enjoy the park’s attractions in a less crowded, more relaxed environment, creating memorable moments for all ages.
In addition to Disneyland, other iconic attractions such as Ocean Park, the Hong Kong Observation Wheel, and various museums are also offering enticing deals, making it easier for visitors to experience the city’s diverse offerings. Whether it’s thrill-seeking rides, immersive cultural experiences, or scenic views of the city skyline, the Hong Kong Summer Viva campaign ensures that there’s something for everyone, from young children to seasoned travelers.
Exclusive Offers for International Visitors: A Warm Welcome Awaits
While the Summer Viva campaign is primarily aimed at boosting local tourism, it also extends an open invitation to international visitors. Hong Kong’s position as a global travel hub has long attracted tourists from around the world, and the Summer Viva campaign capitalizes on this by offering exclusive deals to international travelers. With discounted rates on international flights, hotel accommodations, and entry to major attractions, Hong Kong is making it easier than ever for visitors from abroad to enjoy a fun-filled summer vacation.
The Early Park Entry Passes at Hong Kong Disneyland Resort, for instance, are a particularly attractive feature for international visitors who wish to experience the magic of the park in the most efficient way possible. These passes, which are available on a first-come, first-served basis, provide a fantastic opportunity to make the most of the limited time that many tourists have during their visit to Hong Kong.
Retail and Transportation Deals: Shop and Travel with Ease
Beyond dining, accommodations, and attractions, the Hong Kong Summer Viva campaign also includes unbeatable offers in the retail and transportation sectors. Shoppers can enjoy discounts at major malls and local boutiques, making it the perfect time to pick up souvenirs or luxury items. Hong Kong is known for its vibrant shopping scene, and with these special deals, visitors can indulge in retail therapy while also enjoying significant savings.
In addition to retail deals, the campaign offers transportation discounts, ensuring that getting around Hong Kong is as affordable and convenient as possible. Whether by MTR, tram, or ferry, travelers can take advantage of deals on public transportation, making it easier to explore the city’s top attractions. This initiative ensures that tourists can experience all that Hong Kong has to offer without worrying about the cost of getting around.
How to Access the Deals
The Hong Kong Summer Viva campaign will run until August 31, 2025, giving both locals and tourists plenty of time to take advantage of the extensive range of deals on offer. Visitors can browse the full list of offers and discounts on the official Hong Kong Tourism Board website, where they can easily redeem or collect vouchers for the various promotions. Many of these offers are available on a first-come, first-served basis, so it is recommended to act quickly to ensure access to the best deals.
A Strategic Initiative to Boost Tourism
This expansive summer campaign is part of a broader effort by the Hong Kong Tourism Board to revitalize the city’s tourism sector and support the local economy. Hong Kong, like many global destinations, has faced challenges in the aftermath of the pandemic, and the Summer Viva campaign is a strategic response to these challenges. By offering these diverse and generous deals, the HKTB aims to attract not only tourists but also to enhance the overall experience for locals, ensuring that Hong Kong remains a top destination for travelers from around the world.
Conclusion: A Perfect Time to Visit Hong Kong
By giving visitors the power to build their own Hong Kong story, the ‘Hong Kong Summer Viva’ campaign is testimony to a city that refuses to be beaten and that continues to offer visitors unforgettable experiences at great value. With more than 260 deals covering dining, hotels, attractions, shopping, and much more, the campaign becomes a not-to-be-missed chance to experience the best of Hong Kong! Whether you are coming for the first time or returning to rediscover the city, summer is the perfect time to experience a most vibrant, welcoming, and hospitable Hong Kong.
References: Hong Kong Tourism Board (HKTB)
