Published on
October 9, 2025
United States, Canada, and the United Kingdom See Surge in Cruise Bookings as Norwegian Cruise Line Launches Enhanced Loyalty Program. The world of travel keeps changing, and Norwegian Cruise Line is focused on improving the cruise experience with the newly introduced Loyalty Status Honouring Program. Starting October 15, 2025, the program will upgrade encounters for travellers from key markets like the United States, Canada, and the United Kingdom. As the program enables loyal guests to transfer their cruise loyalty status on all three famous cruise brands– Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises– the program will increase cruise bookings from these countries.
This study will focus on the impacts this program will have on cruise tourism, with considerations for the travelers and the impacts of the airline and hospitality industries.
Rise in Cruise Bookings in the US, Canada, and the UK
The US, Canada, and the UK are important areas for the cruise industry, particularly for Norwegian Cruise Line, which has a sizable and devoted customer base from these countries. Most American, Canadian, and UK tourists view a cruise less as a vacation and more as a reward for their loyalty to the cruise line. This loyalty is a major driver in booking cruises, and these customers are likely to intensify bookings as they will now be able to enjoy several different brands within the same umbrella and keep the loyalty perks they have earned. This is expected to grow repeat cruisers as they are typically the ones who are happiest to book new ships and new itineraries. As cruisers, their loyalty status will be honored and they will be able to sail with new itineraries or destinations without losing the perks they have accumulated.
Increase in Cruise Tourism: What this means for US, Canada, and UK Travelers
Cruisers in the United States, Canada, and the United Kingdom will soon have the largest travel options because of the Loyalty Status Honoring Program. This program allows guests from these countries to travel on 34 different ships and visit over 700 destinations around the globe. Travelers will have streamlined access to rewards and perks across the three brands, be it Norwegian Cruise Line’s joyous ships, Oceania Cruises’ graceful vessels, or the all-inclusive luxury liners of Regent Seven Seas Cruises.
The popularity of these cruising brands and the use of the program to become members of the cruise lines reward program will generate cruise tourism-related revenue to key North America and European embarkation ports. Miami, a key embarkation port for US travelers, and Southampton in the UK, for example, are both likely to see more arriving or cruise travelers and passengers who “cruise stay” on both sides of the Atlantic.
Finally, the brand cross-use loyalty’s reward system will have both cruise lines and tourism-dependent local economies hugely benefit from the phenomenon known as “repeat travel.”
The Role of the Airline Industry: Boosting Travel to Cruise Ports
The airline industry can positively capitalize on the Loyalty Status Honoring Program because it suits the travel patterns of passengers from the United States, Canada, and the UK who are going on vacation cruises. Flight packages that simplify the booking of cruise travel will encourage more passengers to cruise.
For example, air travelers from the United States, especially New York, Los Angeles, and Miami, will likely choose airlines with flight-to-cruise transitions. Industry leaders like American Airlines, Delta, and United Airlines can pack cruise line vacation cruise packages with airline tickets. Offering discounted tickets, and priority boarding, and tailored packages that include cruise line perks will stimulate more U.S. tourists to book cruises.
Air travelers from Canada’s Toronto and Vancouver and Montreal will enjoy similar packages with Air Canada and WestJet. Flight packages linking Canadian cities to cruise embarkation locations like Fort Lauderdale, Florida and Vancouver, Canada, will become popular as tourists take advantage of air-cruise loyalty programs.
Advantages of Hospitality Businesses: Hotels and Resorts Close to Embarkation Ports
The benefits of Norwegian Cruise Line’s new customer loyalty program will also extend to the hospitality industry, particularly the hotels and resorts around cruise embarkation ports. For international cruises, many passengers will fly in to their embarkation port at least a day before, and will need to book hotels and resorts in close proximity to the cruise terminal.
Bookers and reservers will have to extend their cruises between and to the UK, and U.S. tourists will book recommence-extended hotels for resorts in the chains. Norwegian cruise line could also establish cruise line hop and redeploy and partnership to provide pre hotels with cruise transportation to the cruise terminal.
The hotels and resorts will integrate and combine redeploy patch to the cruise line to provide hospitality and hotels. For example, the Hilton Miami Downtown and the Marriott Biscayne Bay in Miami are close to the cruise liner and port for tourists to Mexico and the cruise ports. In the UK, the Grand Harbour Hotel and Southampton stretches hotel ports for the cross-over luxury hotels.
How to Prepare for Flight Travel on Your Cruise
Before going on a cruise, especially from the U.S., Canada, or the UK, consider these travel tips:
- Book Your Flight Early: The earlier you book your flight, the more likely you are to get a good price, especially during the busy travel season.
- Airline-Cruise Packages: Bundled travel packages allow you to book your flight and cruise together. This option is becoming increasingly common among travel companies.
- Cruise Discount Rates: Some airlines grant discounts on cruise tickets especially to loyal customers, like frequent flyers and loyalty program members. Don’t forget to ask if they have discounts when you’re purchasing your flight.
- Pre-Cruise Hotel Stays: Avoid the rush on the day of embarkation by arriving a day earlier and staying in a booked hotel. Many hotels located near cruise ports offer shuttle services, making transport easier to the ship.
United States, Canada, and the United Kingdom are set to see a surge in cruise bookings with Norwegian Cruise Line’s new Loyalty Status Honoring Program. Launching on October 15, 2025, this program allows travelers to transfer their loyalty status across all three of NCLH’s premium cruise brands.
A New Era for Cruise Travel
Norwegian Cruise Line Holdings Ltd. introduced the Loyalty Status Honoring Program. It is a cruise industry first. The calling of loyalty statuses for U.S, Canadian, and UK travelers between Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises is a game changer for cruise booking. It improves the customer journey cruising and opens numerous new ventures for the airlines and the hospitality industry.
The current cruise tourism program will allow come travelers to access a richer variety of cruise destinations and experiences. They will be able to do so while also accessing loyalty rewards for flights and accommodations. Airlines, hotels, and local economies will all feel the positive effects, making it an exciting time for cruise tourism. The cruise loyalty program will rewarding and exciting regardless of the cruise tourism destination like the Caribbean, Europe, and more.
Travel Tip: See if your hotel and airline offer cruise deals before booking your cruise. It will make your cruise and vacation more enjoyable and organized.
