ShopAi has launched TalkPack, pitched as the first QR code activated conversational AI platform engineered from the ground up for ASA compliance, addressing the need for regulated consumer engagement as UK HFSS restrictions eliminate traditional promotional channels from January 2026.
“Every HFSS brand in the UK faces the same problem in 47 days: their promotional channels vanish,” says Ilann Hepworth, CEO and Founder at ShopAi.
“TV ads before 9pm? Banned. Paid online advertising? Banned. But product packaging and Point of Sale materials remain explicitly exempt. TalkPack transforms that exemption into competitive advantage – compliant consumer engagement that delivers conversation intelligence impossible to capture from scan tracking.”
TalkPack applies digital marketing performance modeling to physical retail touchpoints – QR codes on packaging, PoS displays, print media, and in-store materials now deliver CPA (cost per acquisition) and CPC (cost per click) economics.
It is available immediately for UK market deployment. HFSS compliant implementations include: ASA aligned prompt architecture and conversation directives; Age verification workflows meeting under-16 content restrictions; Regulatory audit support and conversation logging; Ongoing compliance monitoring and updates.
International expansion is planned for Q2 2026 following EU Digital Product Passport regulation implementation. ShopAi says that the standard deployment timeline is four to six weeks from contract to live campaign.
