Uber Eats is joining forces with the beloved kids’ show, PAW Patrol, for their first licensed partnership campaign in Australia, aimed at making back-to-school breakfast easier for busy families. Launched on January 22, this initiative offers nutritious breakfast bundles themed around popular characters like Chase, Skye, and Rubble, available for delivery through the Uber Eats app across Sydney, Melbourne, and Brisbane.
With the stress of returning to school looming, many parents face difficulties getting their children to eat healthy breakfasts. A national survey commissioned by Uber Eats revealed some startling stats: more than half (55%) of Aussie parents find preparing and getting their kids to eat breakfast challenging, with 38% saying it can be particularly testing to even get them to the table for their morning meal. To tackle this problem head-on, the partnership aims to alleviate some of the morning chaos.
According to Lucas Groeneveld, the regional general manager of grocery and retail for Uber Eats Australia, the long school holiday window amplifies the pressure on parents. He stated, “We’re delighted to be able to partner with PAW Patrol to take some of the mental load off returning to school by making sure parents have one less thing to worry about. When itcomes to getting almost anything, including healthy breakfasts – we’re on the case!”
The breakfast bundles themselves were developed with input from qualified pediatric nutritionist Mandy Sacher, who emphasizes the importance of nutrient-rich meals for children’s cognitive function and emotional well-being. “We’ve created three meal bundles to power kids for a busy school day,” she said, shedding light on the thoughtful composition of ingredients included. Nutritional values like potassium, calcium, fiber, and fatty acids are at the forefront to provide the right fuel for kids throughout their academic and social engagements.
Each bundle consists of various meal options, allowing for flexibility and catering to fussy eaters. And it’s not just about the food; each breakfast bundle includes interactive elements – from activities to keep the kids entertained to character-themed items, engaging children even before they’ve taken their first bite.
The importance of starting the day with breakfast cannot be overstated, especially at such formative ages. Amanda Sacher noted, “Nutritionally poor breakfasts, lacking in the right nutrients, could be detrimental to your child’s school day similarly to having nothing at breakfast at all.” The initiative, hence, not only aids parents but also nurtures children’s development during their busiest hours.
Parents who are eager to use this new service can easily place their orders through the Uber Eats app by searching for the PAW Patrol breakfast bundles from participating local merchants. Select stores include Harris Farm, QE Foods, IGA, and Foodworks across Brisbane, Sydney, and Melbourne, operational until items are sold out.
This campaign exhibits Uber Eats’ commitment to enhancing family life by addressing real-time pain points. Alex Bryant, managing director at Special PR, stated, “At the heart of this campaign is an earned-first approach, focused not only on the convenience of Uber Eats but also the emotional value it brings to Aussie families.”
Indeed, when your mornings can be made easier, the delivery of nutritious breakfasts might just save parents some precious minutes amid the chaotic backdrop of school preparations. With Uber Eats and PAW Patrol working together, families can approach the return to routine with full bellies and fewer worries, leaving the heavy lifting of breakfast preparation to their favorite characters.
This back-to-school campaign is not just about delightful, healthy meals; it’s about putting the fun back in family mornings, helping kids get ready for success as they step back to school with energy, positivity, and the spirit of adventure embodied by PAW Patrol.
