Uber Eats team up with PAW Patrol to deliver three nutritionist-backed meal bundles giving time-paw parents and caregivers a back-to-school breakfast for less.
Uber Eats and PAW Patrol™ are coming to the rescue for back-to-school, delivering limited-edition nutritious breakfast bundles to help our smallest family members prepare for their new-term adventures.
A national survey commissioned by Uber Eats and PureProfile revealed preparing and getting children to eat a healthy breakfast is a pain point for more than 1 in 2 Aussie parents (55%), with nearly 2 in 4 parents (38%) suggesting that getting their kids to eat breakfast at all was a challenge.
Outside of preparing and getting kids to eat a healthy breakfast, 6 in 10 (61%) say back-to-school makes them feel time-pressed, financially squeezed (41%), or stressed (38%).
With almost a third (32%) of surveyed parents dreading breakfast and lunch prep as part of school returning, Uber Eats and PAW Patrol are helping “time-paw” Aussies fetch breakfast bundles to help them prepare back-to-school meals.
Parents and caregivers will be able to choose their breakfast bundle on Uber Eats based on either their favourite character or their child’s preferred type of brekkie – sweet, savoury or a combination, all with guaranteed fun:
- Skye’s Berrylicious Yoghurt Box: Take to the sky with Skye’s Berrylicious Yoghurt Box, featuring yoghurt, berries, chia seeds, honey and Weet-Bix (you will need to add your choice of milk).
- Suggested recipes include Chia and Berry Pudding or Berry Nice Cream (recipe cards in the brekkie box). Check the product labels for allergen and nutritional information.
- Rubble’s Banana Cinnamon Porridge Box: Time to get to work with Rubble’s Banana Cinnamon Porridge Box featuring bananas, oats, honey, cinnamon and chia seeds (you will need to add your choice of milk).
- Suggested recipes include Banana Cinnamon Oat Porridge or Banana Oat Thick Shake (recipe cards in the brekkie box). Check the product labels for allergen and nutritional information.
- Chase’s Savoury Brekkie Box: Chase is on the case with this savoury brekkie box featuring coconut cream, cheese, wholemeal flour, tomato and mushrooms (you will need to add your choice of eggs).
- Suggested recipes include Egg and Cheese Pinwheels or Mushroom-Tomato Frittata (recipe cards can be found in the box). Check the product labels for allergen and nutritional information.
For families with fussy eaters, each bundle has various meal variations with enough ingredients for several school days teeing your littlest school-goers up for their first week.
Beyond yummy nutritionist-backed meals, each bundle comes with a PAW Patrol pup-racer and an interactive box, from colouring to cut-outs, so kids can keep busy and enjoy nutritious brekkies while parents and caregivers get everything ready for school return.
Qualified paediatric nutritionist Mandy Sacher, co-created the meal bundles with Uber Eats and PAW Patrol to focus on real food that energises children, for a busy day of learning, playing and making friends.
“Working with Uber Eats and PAW Patrol, we’ve created three meal bundles to power kids for a busy school day. Like the PAW Patrol pups, parents are constantly racing to the rescue to get books, PE gear, uniforms, and more, for school return. Preparing nutritious meals can sometimes take a back seat.
A breakfast with the right nutrients can help children learn and respond to their environment. For example, potassium, calcium, fibre, and fatty acids – found in ingredients like bananas, oats, chia seeds and dairy can help with cognitive brain function and development; great for school, fuelling playtime and making friends, whereas berries and grains can support your child’s mood and emotions (for emotional regulation) – maybe even stopping a tantrum or two at the school gates.”
“In my time as a paediatric nutritionist, we’ve found that nutritionally poor breakfasts, lacking in vital nutrients, could be detrimental to your child’s school day in a similar way to having nothing at breakfast at all. Each meal bundle has two balanced recipe variations, giving parents inspiration on nutritious combos and ingredients available on Uber Eats. Our highly trained paws are at your service to help Aussie parents prepare for a busy return to school.”
Regional General Manager Grocery and Retail Uber Eats Australia, Lucas Groeneveld said, “As any parent knows, the return to school or day care is chaotic at the best of times. The longer school holiday window this year along the east coast has ratcheted up the pressure, so we’re delighted to be able to partner with PAW Patrol and our wonderful local grocery partners in Victoria, Queensland and New South Wales to take some of the mental load off returning to school by making sure parents have one less thing to worry about. When it comes to getting almost anything, including healthy breakfasts – we’re on the case!”
Aussie parents and caregivers can fetch Skye, Rubble or Chase’s bundles on Uber Eats from select Harris Farm, QE Foods, IGA’s and Foodworks in Brisbane, Sydney and Melbourne from Wednesday January 22, until sold out.
HOW TO ORDER (if you’re in Melbourne, Brisbane or Sydney’s CBD and surrounds)
- Open the Uber Eats app
- Update your delivery location
- Search “PAW Patrol”, and select one of the participating stores near you
- Add a brekkie bundle to your cart
PAW Patrol is produced by Spin Master Entertainment with every episode available to stream on Paramount+ as well as episodes every day on Nickelodeon and the PAW Patrol channel on 10 Play.
Legal Disclaimer
Toy age grading of 3+. Brekkie Boxes are exclusively available via the Uber Eats app from participating IGA, Harris Farm, QE and Foodworks stores in Victoria, New South Wales and Queensland until stocks run out. Limited stock of 3,000 Brekkie Boxes available across all participating merchants. Delivery Fee applies to delivery orders. Service Fee applies to orders delivered by Uber Eats and is based on order value. Small order fee of $2.99 applies if items total under $10. Users may purchase a maximum quantity of 1 of each of the 3 Brekkie Box variants. Resale of Brekkie Boxes or any items within them is prohibited. Limited stocks available.
