James Liang, co-founder of Chinese online travel giant Trip.com Group Ltd., is committing HK$500 million ($64 million) of his personal fortune to launch a Hong Kong-based foundation aimed at addressing one of China’s most pressing demographic threats — falling birth rates.
The entrepreneur-turned-demographer will channel the funds through the newly created Generations Fund. The initiative will test policy ideas ranging from direct subsidies to cultural advocacy, using Hong Kong as the springboard for tackling China’s mounting demographic pressures.
The fund’s first initiative will offer HK$50,000 to full-time Ph.D. students in Hong Kong who have a child on or after Jan. 1, 2026. Applicants will only need to provide proof of birth and university enrollment, with a decision promised within 14 working days.
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