The Best Last-Minute Mother’s Day Gifts, According to an Amazon Fashion Expert (Exclusive)

Calling all procrastinators! It’s not too late to get mom a gift she’ll love for Mother’s Day (Sunday, May 11, in case your calendar isn’t marked!). And if you’re still struggling to find the perfect present, we have you covered.

We tapped Amazon’s Fashion and Fitness Vice President (and mom of two!) Jenny Freshwater to find out what she’s loving right now and what she thinks the mom on your list will love too.

“If you’re still looking for inspiration, the Mother’s Day Shop is a one-stop destination making it easy for customers to shop for everything they need to get ready for and celebrate Mother’s Day (i.e. Greeting Cards, Giftsets, Flowers, Brunch essentials, Deals, Most-loved, Top 100+, and more),” Freshwater tells PEOPLE. “This year, customers will find a full selection of Mother’s Day gifts by persona (Cozy, Crafty, Green Thumb, Sporty, Foodie, Techy and Cool Mom), hosting essentials for Mother’s Day brunch (i.e. breakfast in bed, at-home brunch) and outfit ideas for celebrating the day (i.e. Out to Brunch outfit ideas, Mommy & Me sets).”

So what’s topping Freshwater’s wish list? And what other Amazon tools do you need to know about? Read on for more expert insight.

How is the new AI tool a great resource for gift planning around holidays – ie Mother’s Day? 

Simply ask Rufus things like “Gifts for the Mom who has it all” or “Recommend gifts for a new Mom” to help you find the perfect gift for Mother’s Day. Shopping Guides use AI to help you quickly find the perfect Mother’s Day gift by explaining product categories, features and popular brands in simple terms so you can feel confident in the gift you select. For example, if your mom wants a new pair of headphones, the headphones Shopping Guide explains the different types of headphones like earbuds, over the ear and bone conduction, along with factors you might want to consider, including use case, connectivity and if the headphones are waterproof. 

How have you seen consumers interact with Shopping Guides in the fashion space? 

We believe Shopping Guides will improve how customers discover, explore and stay informed about the products they want and need. We have guides for hundreds of products and are excited to continue adding new guides.

What’s on your summer travel fashion bucket list right now?

My family is traveling to Maine for the first time this summer, so I have been looking for preppy summer outfits and love the selection from Vineyard Vines. We are also traveling to Florida this summer, and I have been shopping for a cute dress like this Lioness one from Shopbop.

What is the last thing you Primed yourself? 

I just ordered a new pair of CRZ YOGA Butterluxe Leggings for my daughter. She grows so fast and these are her favorite! Prime shipping got them to us in time for her dance recital.

Jewelry

Lounge

Beach Bags