What can Hong Kong learn from Shanghai’s aggressive mega-event strategy?

What can Hong Kong learn from Shanghai’s aggressive mega-event strategy?

Hong Kong should target high-spending multicultural audiences rather than mass-market tourism, experts have said in response to Shanghai unveiling plans for its mega-event economy – potentially putting the two cities in direct competition. In terms of booking international superstars, Shanghai already has the lead. The mainland Chinese metropolis hosted two concerts by American diva Mariah…

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Hong Kong’s arts hub partners with Citybus to drive cultural tourism

Hong Kong’s arts hub partners with Citybus to drive cultural tourism

Hong Kong’s major arts hub has partnered with a bus operator to provide package ticket savings and improved transport services to promote local cultural tourism. The West Kowloon Cultural District Authority and Citybus on Thursday announced a new memorandum of understanding to explore additional collaboration opportunities, such as ticket packages for buses and museums, more…

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