MSNBC Name Change Mercilessly Mocked as ‘One of the Worst Branding Disasters in Media History’
Versant’s Monday announcement that MSNBC will be rebranded as MS NOW (My Source News Opinion World) has generated comparisons online to Warner Bros. Discovery’s multiple HBO name changes in recent years and has been met with widespread derision. The rebrand comes as parent company Comcast plans to spin off its cable news channels into a…