Global Fashion Faces Sustainability Challenges Amid Policy Shifts, AI Trends

Global Fashion Faces Sustainability Challenges Amid Policy Shifts, AI Trends

COPENHAGEN — Does sustainability stand a chance in a world where it is being increasingly de-prioritized amid shifting government policies, mounting tariffs and more conservative political climates? That was the question attendees grappled with at this year’s Global Fashion Agenda conference in Copenhagen. Organizers acknowledged the mood was “somber,” reflecting rising uncertainty. Attendance was lighter,…

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Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Dataset collection and experimental environment This study employs an online experiment to investigate the impact of eco-positioning strategies on consumer behavior. For participant recruitment, the research team collected data through the SoJump platform. To ensure sample representativeness and experimental validity, random sampling was used to recruit participants from the platform’s user pool. Additionally, the following…

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Mehma Singh on Reistor's Mission to Democratize Sustainable Fashion

Mehma Singh on Reistor’s Mission to Democratize Sustainable Fashion

ESG Outlook is Sourcing Journal’s discussion series with industry executives to get their take on their company’s latest environmental, social and governance initiatives and their own personal efforts toward sustainability. Here, Mehma Singh, the co-founder and creative director of sustainable fashion brand Reistor, explains how the company prioritizes environmental responsibility, fair labor and conscious consumption at every…

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