Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Dataset collection and experimental environment This study employs an online experiment to investigate the impact of eco-positioning strategies on consumer behavior. For participant recruitment, the research team collected data through the SoJump platform. To ensure sample representativeness and experimental validity, random sampling was used to recruit participants from the platform’s user pool. Additionally, the following…

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Hong Kong consumer prices up 2% in January

Hong Kong consumer prices up 2% in January

Residents purchase takeout from a restaurant in Admiralty, Hong Kong, on April 22, 2024. (ANDY CHONG / CHINA DAILY) Overall consumer prices in Hong Kong rose 2 percent year-on-year in January, up from the 1.4 percent increase recorded in December 2024, the Census and Statistics Department said on Thursday. The larger increase was attributable to…

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