What happens when a brand stages a fashion presentation not for the press and buyers but for its fans? On a sweaty June evening, Masu’s Shinpei Goto did just that. The tiniest handful of editors were invited to the designer’s spring presentation at a warehouse in Tokyo Bay, along with more than 300 Masu Boys,…
How to mark a milestone? At Our Legacy Cristopher Nying and team decided to take an introspective rather than retrospective approach to the season. The spring 2026 collection—called B-Sides—marks the Swedish brand’s second decade. And it truly feels 20 years young, having retained a scruffy “just kids” attitude while simultaneously becoming more refined. To build…