Southwest Airlines to end free checked bags policy for first time in its 54-year history

Southwest Airlines to end free checked bags policy for first time in its 54-year history

Southwest Airlines boasts that its passengers’ “bags fly free” — but not for long.  Starting May 28 — just in time for the busy summer travel season — only Southwest’s most elite Rapid Rewards A-List Preferred members and passengers who book their top-tier Business Select fares will receive two free checked bags. Frequent flyer A-List…

Read More
How Southwest's transformation plan caters to consumers

How Southwest’s transformation plan caters to consumers

As airlines across the industry expand their fee structures, Southwest Airlines (LUV) is taking a unique approach to its transformation strategy. CEO Bob Jordan joins Morning Brief to explain how the company’s plans prioritize customer preferences and needs. Jordan emphasizes that Southwest’s evolution is driven by customer demand. He points to services like assigned seating…

Read More
How the company plunged from customer cult-favorite to activist investor target

How the company plunged from customer cult-favorite to activist investor target

The storm’s timing couldn’t have been worse. In late December of 2022, an “extratropical cyclone” brought all manner of menacing winter conditions to two-thirds of the U.S., including the entire Eastern Seaboard and parts of Canada. Wind-chill warnings, whiteouts, and extraordinary snowfall complicated travel for millions. Flight cancellations from what was unofficially dubbed Winter Storm…

Read More