How Southwest's transformation plan caters to consumers

How Southwest’s transformation plan caters to consumers

As airlines across the industry expand their fee structures, Southwest Airlines (LUV) is taking a unique approach to its transformation strategy. CEO Bob Jordan joins Morning Brief to explain how the company’s plans prioritize customer preferences and needs. Jordan emphasizes that Southwest’s evolution is driven by customer demand. He points to services like assigned seating…

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How the company plunged from customer cult-favorite to activist investor target

How the company plunged from customer cult-favorite to activist investor target

The storm’s timing couldn’t have been worse. In late December of 2022, an “extratropical cyclone” brought all manner of menacing winter conditions to two-thirds of the U.S., including the entire Eastern Seaboard and parts of Canada. Wind-chill warnings, whiteouts, and extraordinary snowfall complicated travel for millions. Flight cancellations from what was unofficially dubbed Winter Storm…

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Southwest director buys 3.6 million shares, opposes more leadership changes

Southwest director buys 3.6 million shares, opposes more leadership changes

NEW YORK (Reuters) – Southwest Airlines Director Rakesh Gangwal, who was picked by the company to join its board amid growing pressure from an activist investor, bought more than $100 million in stock and said on Wednesday more top level leadership changes would be “counterproductive.” Gangwal, who co-founded low-cost Indian carrier InterGlobe Aviation, or IndiGo,…

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