With this, brands can obtain more sufficient display space and time, acquire customers and collect feedback from a comprehensive perspective, which facilitates the timely optimisation of product and marketing strategies. Incorporating consumer retail into the showroom space could be a smart move, as it allows brands to receive feedback on product and buyers to observe…
When South African fashion designer Jessica Jane Molebatsi showcased her work at the recent Shanghai Fashion Week (SHFW), she was excited at the prospect of introducing her collection to such an important market. “Coming to China has opened up our eyes and our perspective to the potential markets in China,” Molebatsi said. “Fashion enthusiasts want…
Billboard Women in Music 2025 LONDON — Would the Chinese buy African fashion? Hannah Wanjie Ryder, chief executive officer of Development Reimagined, a Beijing-based consultancy that promotes Sino-Africa trade and development, certainly hopes so. With funding from the African Export — Import Bank, some 22 designer brands from 12 African countries came to China last…
Samuel Guì Yang and his partner Erik Litzén hosted their AW25 show at a home in a residential neighborhood in Shanghai on the last day of the collections. They returned to SHFW a year ago since before the pandemic, finding remarkable momentum due to the local industry and market’s warm reception. What made theirs a…
At the halfway point of Shanghai Fashion Week on Thursday, designer Xu Zhi held a large-scale 10-year anniversary show, with a boho chic collection that riffed on the brand’s origins, featuring a reissue of the tasseled, tiered gowns from his first collection in 2015. Zhi launched his brand from London, and found success quickly. “Ten…
The Autumn/Winter 2025 season of Shanghai Fashion Week (SHFW) arrives against a volatile economic backdrop in China, as consumer spending has hit historic lows in recent months. And yet shows must go on: the event will kick off on 26 March and continue through 31 March, following the Chinese Grand Prix in Shanghai, which took…
LONDON — There were a few key moments in Chinese designer Jingwei Yin’s life that altered his career path. During his placement year studying for a bachelor’s degree in fashion design at Central Saint Martins, Yin went to Antwerp and worked under Haider Ackermann. There, Oude Waag, the name of an unassuming, small street in…
Eight Asian designers looking to tackle sustainability issues via innovation will converge in Shanghai on Friday to present their final works to a panel of judges as they compete for the first Sustasia Fashion Prize, which is cohosted by the Shanghai Fashion Designer Association and Shaway Yeh’s sustainability agency Yehyehyeh. The eight finalists include Tommy Ambiyo Tedji from Indonesia;…