Shanghai’s fashion industry relies on showrooms. How can they survive and thrive?

Shanghai’s fashion industry relies on showrooms. How can they survive and thrive?

With this, brands can obtain more sufficient display space and time, acquire customers and collect feedback from a comprehensive perspective, which facilitates the timely optimisation of product and marketing strategies. Incorporating consumer retail into the showroom space could be a smart move, as it allows brands to receive feedback on product and buyers to observe…

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African designers strike a pose at Shanghai Fashion Week as Chinese market beckons

African designers strike a pose at Shanghai Fashion Week as Chinese market beckons

When South African fashion designer Jessica Jane Molebatsi showcased her work at the recent Shanghai Fashion Week (SHFW), she was excited at the prospect of introducing her collection to such an important market. “Coming to China has opened up our eyes and our perspective to the potential markets in China,” Molebatsi said. “Fashion enthusiasts want…

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Africa Reimagined fashion show during Shanghai Fashion Week

African Designers Want Chinese Market and Investment to Grow Local Fashion Industry

Billboard Women in Music 2025 LONDON — Would the Chinese buy African fashion? Hannah Wanjie Ryder, chief executive officer of Development Reimagined, a Beijing-based consultancy that promotes Sino-Africa trade and development, certainly hopes so. With funding from the African Export — Import Bank, some 22 designer brands from 12 African countries came to China last…

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Eight Asian finalists will present their final works to a pane of judges in Shanghai on March 28.

Sustasia Fashion Prize To Unveil Winner During Shanghai Fashion Week

Eight Asian designers looking to tackle sustainability issues via innovation will converge in Shanghai on Friday to present their final works to a panel of judges as they compete for the first Sustasia Fashion Prize, which is cohosted by the Shanghai Fashion Designer Association and Shaway Yeh’s sustainability agency Yehyehyeh. The eight finalists include Tommy Ambiyo Tedji from Indonesia;…

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