Why Singles’ Day Could Catch on in the U.S.
Peter McGraw is a bachelor, behavioral economist and business professor who studies how single living is transforming consumer behavior. Here’s why he thinks Singles’ Day could catch on in the U.S. Josh Willink/Pexels On November 11 each year, a curious holiday takes over China. What began among Nanjing University students in the 1990s as a tongue-in-cheek…