Ten Keywords for China’s 2024 Wine Market

Ten Keywords for China’s 2024 Wine Market

From policy shifts to new consumption trends, here are ten keywords that illustrate the landscape of this year’s Chinese wine market. By the end of 2024, the Chinese wine market, which many merchants hoped would rebound this year, remains mired in a downturn. Yet, unlike the stark struggles of 2023, glimmers of a more optimistic…

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