Fashion Briefing: J.Crew is betting on global activations amid rising American interest in Europe

Fashion Briefing: J.Crew is betting on global activations amid rising American interest in Europe

In this week’s Fashion Briefing, a look at J.Crew’s focus on Europe, which aligns with consumers’ interests. Also, early insights from Prime Day and back-to-school, executive moves at Parker Thatch and Vuori, and news to know. Southampton and Nantucket remain staple locations for fashion brands to activate in the summer, offering valuable yet predictable opportunities…

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Why authors are fashion's next top models

Why authors are fashion’s next top models

To celebrate the 50th anniversary of its signature “intrecciato” leather weaving technique, Bottega Veneta did what many luxury brands do on such an occasion: It launched a star-studded campaign. Released in May, the “Craft is our Language” campaign featured celebrities familiar to fashionistas, like actress Julianne Moore and model Lauren Hutton. But it also included…

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