Rivian bets on $45k R2 SUV to drive growth
On the Dash: At $45,000, the R2 brings Rivian closer to mainstream buyers, signaling more attainable EV options for customers. Higher import costs and the loss of tax credits will affect Rivian’s pricing power, potentially influencing how dealers position EVs. Plant upgrades in Illinois and Georgia show Rivian’s push toward scale, which could stabilize availability…