How Aussie-Born Matteau Is Filling the International Woman’s Wardrobe
It’s also, in part, to thank for Matteau’s shift back to a more direct-to-consumer (DTC) business. After launching as a DTC brand, Matteau fast became heavy on wholesale as the founders pursued international discovery and growth. Early days were 80% wholesale vs 20% DTC; the split then remained 70-30 for a while, Heinsen says. Lately,…