AZO Cleantech has reported that major cities in Australia are on track to reach landfill capacity by 2030 due to the influx of disposable goods from fast-fashion brands in the Australian market. What’s happening? The increase of fast fashion brands and their cheap, disposable clothing has created what may soon be a crisis in landfills…
The cost of living continues to increase, driving some to consume more fast fashion, as they believe they’re getting more bang for their buck with these often inexpensive items. However, one Gen Z fashion designer recently explained to the New York Post that the cost of fast fashion adds up. What’s happening? Maddie Langshaw, an…
In early June, the French Senate voted almost unanimously for a bill targeting “ultra fast fashion” brands, imposing eco-taxes and limiting fast-fashion advertisement and influencer promotion, Euronews reported. However, critics believe that the bill, which mostly targets Asian-owned fast-fashion giants Shein and Temu, does not do enough to restrict fast-fashion culture in the country beyond…
The French Senate has passed a game-changing law that will target fast fashion brands. Advertisements from these kinds of retailers will no longer be allowed in France. “Senators in the upper house of parliament voted almost unanimously for a modified version of a bill passed by France’s lower house last year, which aims to reduce…
How does a fast fashion giant keep pace with trends while maintaining a budget-friendly approach? Shein‘s head of strategic and corporate affairs, Peter Pernot-Day, claimed its success is due to a “micro-production” model, starting with small batches based on emerging trends. “We are precisely tailoring the supply of products to the actual demand in the…
Hugo Boss has announced a major material innovation that could help the fashion industry take a bold step toward reducing its environmental impact. Just Style reported that the company unveiled NovaPoly, a new fiber created in partnership with Jiaren Chemical Recycling and NBC, which includes a natural additive that allows the material to break down…
German sportswear giant Puma has successfully reached its target of creating nine-tenths of its products using recycled or certified materials, reported Fibre2Fashion. The company initially set this target for 2025 but hit it in 2024, showing how quickly fashion brands can change their production methods. Puma dramatically increased its use of eco-friendly materials that create…