Nike, China, ACG, retail, store, shoes, footwear, sneakers, sneaker store, shoe store

    Nike Resets China Retail and Digital Strategy, Analysts React

    For several quarters now, China challenges have been a drag on Nike‘s earnings during its overall turnaround. Now the Swoosh is taking action to right the ship in the region. On Tuesday, Nike’s new vice president and general manager of Greater China, Cathy Sparks, laid out the company’s plans for China in a letter, calling…

    Read More
    Lei Jun, founder of the Chinese tech company Xiaomi, is often seen in On Running sneakers.

      Inside Nike’s China Problem: The Local View

      For Nike, the numbers out of China make one thing clear — the athletic giant still has a lot of ground to recover in its second-largest market that accounts for around 15 percent of global revenue. In the latest 2026 third quarter, revenue in Greater China declined 10 percent, with online sales down 21 percent….

      Read More

        Nike Sinks After China Sales Plunge, Delaying Turnaround

        (Bloomberg) — Nike Inc. shares fell after the company warned that sales will decline this quarter amid persistent weakness in China and at its Converse brand. The world’s largest sportswear company expects revenue to be down in the low-single digits in the three months that started Dec. 1, a surprising turn after two straight periods…

        Read More
        ET logo

          Nike’s China conundrum deepens as turnaround stagnates

          Nike is running out of time to prove its China playbook works. The U.S. sportswear giant’s sixth straight quarterly sales decline in the country – including a 20% drop in footwear – underscores how a market once seen as a growth engine ‌has become its ‌biggest pressure point. CEO Elliott Hill admitted on Thursday’s post-earnings…

          Read More
          Explainer | Why Hong Kong’s fastest marathon runner was exiled by athletics chiefs

          Explainer | Why Hong Kong’s fastest marathon runner was exiled by athletics chiefs

          The ongoing exile of distance runner Wong Wan-chun from the Hong Kong athletics team began after decisions he made about sponsorship and World University Games accommodation. His relations with the Hong Kong, China Association of Athletics Affiliates (HKAAA) soured to the extent that communication broke down in the lead-up to last year’s Olympics in Paris,…

          Read More