In classrooms and college dorms across the world, students are turning to a new kind of mentor: not teachers, not parents, but celebrities. Whether it’s Taylor Swift’s poetic vulnerability, Billie Eilish’s emotional honesty, or YouTubers like MrBeast modelling philanthropy, American pop culture figures have taken on a role once reserved for real-life guides. For Gen…
Aligning a brand with a celebrity can be risky. Last year, a number of stars suffered reputational damage that affected their business partners. Going into 2025, brands must be more thorough and savvy when deciding who to partner with. Celebrity brands can be as risky as they are glamorous, and last year was no exception….
Share on PinterestOnline influencers MrBeast, Logan Paul, and KSI are launching Lunchly, a Lunchables competitor they claim is a “healthier” option. Photographs from left to right: Ben Roberts Photo/Getty Images, Steve Granitz/Getty Images, Cindy Ord/Getty Images MrBeast, Logan Paul, and KSI have introduced a new meal kit called Lunchly. It includes a Feastables bar, a…