Marketing Campaign – Charm

Shifting perspective on health marketing: How AIA Indonesia’s ‘Rethink Healthy’ campaign redefined insurer as a lifestyle ally

Cs news4 months ago019 mins

Behind AIA Indonesia’s success in winning the Silver Award for Best Awareness Campaign lies a philosophy that goes far beyond traditional health marketing. For AIA, the objective isn’t merely to promote products or services, but to become a meaningful companion in people’s health journeys — reinforcing that wellbeing is not a one-off decision, but a…

Healthy Family Project’s 23rd Publix Produce for Kids Campaign Providing 800,000 Meals*

Cs news10 months ago09 mins

Produce companies making an impact for families in Publix communities Reidsville, GA – The Healthy Family Project’s 23rd bi-annual Publix Produce for Kids cause marketing campaign is underway through June 25. This year, 15 produce companies are helping provide 800,000 meals* to 35 Feeding America® partner food banks within Publix’s market area. Since 2002, the…