Driving Transformation: How Off-the-Beaten-Track Travel Reshapes Hong Kong Tourists’ Connection to Mainland China
Study reveals how self-drive exploration beyond mainstream routes fosters personal transformation and deepens emotional attachment to the destination country Research Corner | A partnership between Macau Business and the Macao University of Tourism (UTM) As cross-boundary mobility continues to expand within the Guangdong–Hong Kong–Macao Greater Bay Area (GBA), self-drive tourism has rapidly emerged as a…