Reuters

Shoppers turn to smaller food brands, cutting into Unilever, P&G profits

By Jessica DiNapoli, Svea Herbst-Bayliss, Siddharth Cavale and Abigail Summerville NEW YORK (Reuters) – Big Food’s worst nightmare is unfolding across U.S. supermarket aisles. Shoppers, weary of high prices and highly-processed packaged food, are increasingly buying from smaller food brands, threatening the growth of billion-dollar products from conglomerates such as Unilever. Consider Hellmann’s mayonnaise, one…

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