Jaguar sales collapse 97 percent in Europe amid controversial rebrand and EV transition
British luxury carmaker Jaguar is facing its steepest sales decline in decades, following a radical rebrand that has drawn sharp criticism from industry experts, dealers, and long-time customers. Only 49 Jaguar vehicles were registered in Europe in April 2025, a 97.5 percent drop compared to 1,961 units in the same month last year. Year-to-date sales…