
J.Lindeberg to launch first women’s fashion collection next year, teaser campaign begins
Sweden’s J.Lindeberg is moving into women’s ready-to-wear. The Swedish brand that’s been known until now for its sports-linked men’s and womenswear but its men’s-only fashion lines, will launch its first women’s fashion collection in January next year. J.Lindeberg The 30-year-old label said it’s “a key step in the brand’s continued evolution into a lifestyle brand”. …