Just How Big Can Fashion Substack Get?

Just How Big Can Fashion Substack Get?

Emily Schuman thought she was done writing anything longer than an Instagram caption. With Cupcakes and Cashmere, where she started posting daily updates since 2008, she became one of the first fashion bloggers to turn her side hustle into a multi-faceted business, eventually hiring a team of writers and editors and selling jewellery, homewares and…

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4 China KOLs ruin reputations by selling fake mooncakes, illegal stocks and committing assault

4 China KOLs ruin reputations by selling fake mooncakes, illegal stocks and committing assault

The past month has been disastrous for some of China’s leading influencers, including the top-earning KOL Crazy Xiaoyangge, who boasts 100 million followers. They have inadvertently tarnished their reputations by selling fake products or attacking strangers during live-streams, inciting online outrage and jeopardising their lucrative careers. The Post examines these cases to illustrate how, to…

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