The new neutral: Why European fashion is suddenly turning butter yellow

The new neutral: Why European fashion is suddenly turning butter yellow

ADVERTISEMENT The appeal of butter yellow — luminous, optimistic, sunny — is undeniable. Some fashion industry leading lights are dubbing it “the new neutral”, applauding its versatility and compatibility with a whole host of staples like blue denim and black. And like butter, it slips into one’s repertoire with ease. At legendary London department store…

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The new neutral: Why European fashion is suddenly turning butter yellow

The new neutral: Why European fashion is suddenly turning butter yellow

ADVERTISEMENT The appeal of butter yellow — luminous, optimistic, sunny — is undeniable. Some fashion industry leading lights are dubbing it “the new neutral”, applauding its versatility and compatibility with a whole host of staples like blue denim and black. And like butter, it slips into one’s repertoire with ease. At legendary London department store…

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Aimee Smale, the owner of fashion brand Odd Muse has broken down in tears after claiming she has received a wave of online abuse

Odd Muse fashion brand boss Aimee Smale sobs hysterically over ‘offensive’ claims about her clothing

The founder of fashion brand Odd Muse has broken down in tears after claiming she has received a wave of online abuse. Aimee Smale, 27, who owns the Brentwood, Essex-based aspirational luxury label, shared a clip of herself crying to her TikTok account, alongside a lengthy caption that stated she was ‘heartbroken’ over the ‘bullying’…

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‘Angelic’ China ‘electric daughter’ enchants 21 million fans, showcases local foods on TV

‘Angelic’ China ‘electric daughter’ enchants 21 million fans, showcases local foods on TV

A four-year-old girl in rural China has been affectionately dubbed the “electric daughter” by mainland internet users for her adorable, carefree nature, amassing an impressive 21 million followers online. Her parents, who lovingly refer to her as Yaoyao, began sharing videos of her daily activities on Douyin in 2021. She skyrocketed to fame the following…

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