Many consumers have developed a concerning tendency.

Troubling new report reveals overlooked impact of modern fashion trends: ‘Money has to flow’

As overconsumption culture deepens its hold on today’s fashion industry, clothing manufacturers are churning out cheaper products at larger volumes than ever before in order to keep up with demand. The Swiss market is no exception.  Even clothing collection and recycling companies, such as Texaid and Tell-Tex, are struggling to accommodate the costs of keeping…

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But experts and watchdogs aren't convinced.

‘We are precisely tailoring the supply’

How does a fast fashion giant keep pace with trends while maintaining a budget-friendly approach? Shein‘s head of strategic and corporate affairs, Peter Pernot-Day, claimed its success is due to a “micro-production” model, starting with small batches based on emerging trends. “We are precisely tailoring the supply of products to the actual demand in the…

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It could be good news for consumers.

Major fashion brand reveals exclusive innovation that could revolutionize the industry — here’s why it’s game-changing

Hugo Boss has announced a major material innovation that could help the fashion industry take a bold step toward reducing its environmental impact. Just Style reported that the company unveiled NovaPoly, a new fiber created in partnership with Jiaren Chemical Recycling and NBC, which includes a natural additive that allows the material to break down…

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"We will take this momentum and continue."

‘Testament to the great teamwork of everybody involved’

German sportswear giant Puma has successfully reached its target of creating nine-tenths of its products using recycled or certified materials, reported Fibre2Fashion. The company initially set this target for 2025 but hit it in 2024, showing how quickly fashion brands can change their production methods. Puma dramatically increased its use of eco-friendly materials that create…

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The concerns outlined in the study are part of broader international criticism.

‘Not simply turning a blind eye’

A new investigation is raising serious concerns about fast fashion giant Shein‘s ties to forced labor and human rights abuses, sparking renewed calls for accountability by the brand and the fashion industry, Leigh Day reported. What’s happening? An investigation by the campaign group Stop Uyghur Genocide uncovered an alleged link between fast-fashion retailer Shein and…

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Industry experts attribute this shift to the fact that so many brands now claim to be "sustainable."

‘How do you even navigate what’s real and what isn’t?’

Fashion brands built upon sustainability values have been scaling back their eco-driven marketing and shifting their focus back to the products themselves.  Clothing company leaders refer to the phenomenon as “sustainability fatigue” and say their customers just want nice clothes without having to think so much about how they’re made. What’s happening? As news outlet…

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"I can't believe this is an actual argument."

‘Hate to break it to you’

A fashion enthusiast has called out a common fallacy about fast-fashion production that may hold people back from working toward a cleaner future and fighting against worker exploitation.   What’s happening? Beatrice Turner (@thefairedit) is part of the Verified Champion program, a joint endeavor between the United Nations and Purpose to combat misinformation and disinformation. @thefairedit…

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