HeyMax Launches in Hong Kong to Transform Loyalty Rewards with Cathay Pacific Collaboration

HeyMax Launches in Hong Kong to Transform Loyalty Rewards with Cathay Pacific Collaboration

Home » AIRLINE NEWS » HeyMax Launches in Hong Kong to Transform Loyalty Rewards with Cathay Pacific Collaboration Published on November 5, 2025 HeyMax, the innovative Singapore-based loyalty and rewards platform, has expanded its footprint into Hong Kong, marking a significant step in its mission to build Asia’s most comprehensive open loyalty ecosystem. The expansion…

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Singapore's HeyMax launches in Hong Kong, announces Cathay partnership

Singapore’s HeyMax launches in Hong Kong, announces Cathay partnership

HeyMax, the Singapore-based loyalty and travel rewards platform, has on Wednesday announced its launch into the Hong Kong market, marking its first international expansion and a new partnership with Cathay. HeyMax said in a statement that the move underscores its ambition to build Asia’s leading open loyalty ecosystem,enabling users to earn and redeem miles across…

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