In this week’s Luxury Briefing, a look at how handcrafted storytelling is becoming luxury’s antidote to AI fatigue, as seen in creatives like Strathberry’s holiday campaign. Plus, Kay Barron’s new venture, Vvend. In earnings, Burberry, On and The RealReal show where demand is on the rise. Executive moves include Balmain’s appointment of Antonin Tron. And…
This week, a look at the big business of matching holiday pajamas. It’s a trend that’s decades old, but still growing, drawing in brands from outside the sleepwear industry. Skims’s latest holiday campaign plays on a familiar trope: a Christmas morning and a smiling family all wearing matching pajamas. In this case, the smiling family…
This week, a look at the brands working with college athletes and examining the unique benefits of working with a star player before they turn pro. As fashion’s crossover with sports continues, not all of the athletes who are signing deals with big apparel brands are professionals. College athletes, through their name, image and likeness…
This week, a look at some of the fashion brands that are tapping into the appeal of niche and upcoming music artists at a time when budgets are tight but top-of-funnel marketing pushes are king. On the same night this week, two brands held remarkably similar events less than two blocks apart in New York…
This week, we take a look at the fashion brands that are collaborating with WAGs — wives and girlfriends of professional athletes. While WAGs aren’t new, the tone and tenor of the collaborations are, emphasizing the women’s accomplishments and careers just as much as their connection to men’s sports. The love affair between fashion and…
This week, a look at the strategies of shopping platforms including Farfetch and Cake, with a focus on how they’re using exclusivity and perks to drive engagement. After nearly collapsing in 2022, the online luxury marketplace Farfetch is slowly working its way back to relevance under new management. When it was acquired by the South…
This week, an exploration of what Spring 2026 designers are thinking with all their fur, leather and thick layers. Plus, how an intimates brand is gaining high fashion cred. Back in New York, Joseph Altuzarra showed a fur coat, a fur skirt and multiple looks with fur sleeves, while Alexander Wang debuted fur skirt sets,…
This week, as New York Fashion Week winds down, we take a look at the lack of color on many of the runways this season and the brands that bucked the trend, and what it means for the state of the industry. It’s not just your imagination: New York Fashion Week was more visually subdued…
This week, a look at some of the fashion brands that are putting on NYFW shows inside their own stores and showrooms as a means of capitalizing on the moment while cutting back on spending. New York Fashion Week is officially underway, and the calendar is stuffed with both official and unofficial events. And while…
This week, we take a look at how the Canadian footwear brand Aldo, in the midst of a comeback after its bankruptcy five years ago, is leaning on user-generated content to continue its growth. The Canadian footwear giant Aldo is in the midst of a transformation. From going bankrupt in 2020 to being profitable with…