
Rise of new wealth: Unlocking the Greater Bay Area’s potential for Hong Kong brands
The Greater Bay Area (GBA) is poised to be a game-changer, with economists predicting its GDP growth to outpace the national average. By 2035, its GDP could rival Germany’s, the world’s fourth-largest economy. Currently, the GBA has over 86 million residents and contributed about US$2 trillion to GDP in 2023. Transforming consumer markets The GBA’s…