Beyond installs: Driving value through CPA for mobile apps

Beyond installs: Driving value through CPA for mobile apps

The mobile apps marketing landscape is shifting from merely acquiring installs to focusing on retaining high-value users. According to AppsFlyer’s State of Gaming App Marketing Report for 2024, the dynamics of user acquisition and engagement have evolved significantly. In 2023, global spending on gaming app installs reached $29 billion, with a notable $6.6 billion spent…

Read More