Darpan Sanghvi reveals why even the biggest celebrities can’t save brands with weak fundamentals

Darpan Sanghvi reveals why even the biggest celebrities can’t save brands with weak fundamentals

New Delhi: As India’s festive season approaches, the advertising landscape gears up for its most competitive quarter. From Diwali to regional festivals, brands open their pockets wide, and a significant slice of that spend often goes to celebrity endorsements. But according to Former CEO and Founder Darpan Sanghvi, CEO, The Good Glamm Group, the rules…

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Japan’s weather agency declares flowering of Tokyo’s cherry blossoms as the festive season begins

TOKYO (AP) — Japan ‘s official cherry blossom spotters on Monday confirmed the first blooming of the country’s favorite flower, declaring the official start of the festive season in the Japanese capital. An official from the Japan Meteorological Agency carefully examined the specimen tree of Somei Yoshino variety at Tokyo’s Yasukuni shrine and announced that…

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