Many consumers have developed a concerning tendency.

Troubling new report reveals overlooked impact of modern fashion trends: ‘Money has to flow’

As overconsumption culture deepens its hold on today’s fashion industry, clothing manufacturers are churning out cheaper products at larger volumes than ever before in order to keep up with demand. The Swiss market is no exception.  Even clothing collection and recycling companies, such as Texaid and Tell-Tex, are struggling to accommodate the costs of keeping…

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But experts and watchdogs aren't convinced.

‘We are precisely tailoring the supply’

How does a fast fashion giant keep pace with trends while maintaining a budget-friendly approach? Shein‘s head of strategic and corporate affairs, Peter Pernot-Day, claimed its success is due to a “micro-production” model, starting with small batches based on emerging trends. “We are precisely tailoring the supply of products to the actual demand in the…

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"We will take this momentum and continue."

‘Testament to the great teamwork of everybody involved’

German sportswear giant Puma has successfully reached its target of creating nine-tenths of its products using recycled or certified materials, reported Fibre2Fashion. The company initially set this target for 2025 but hit it in 2024, showing how quickly fashion brands can change their production methods. Puma dramatically increased its use of eco-friendly materials that create…

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