Watchdogs slam fashion giant Shein for manipulating shoppers through deceptive tactics: 'Dark patterns'

Watchdogs slam fashion giant Shein for manipulating shoppers through deceptive tactics: ‘Dark patterns’

Fast-fashion retailer Shein is facing accusations from consumer groups in 21 countries that claim the company tricks shoppers into buying more clothes than they need, reported ConsumerAffairs. What’s happening? The European Consumer Organisation (BEUC) submitted an official complaint about Shein‘s online shopping tactics to the European Commission. The group’s report describes how the retailer uses…

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A Closer Look at SHEIN, Temu, and Inditex

A Closer Look at SHEIN, Temu, and Inditex

The French Senate has approved a new legislation that puts strict rules on ultra-fast fashion brands like SHEIN and Temu. This bill bans ads for brands that harm the environment and fines those that don’t follow sustainability rules. The goal is to push the fashion industry toward more eco-friendly practices with lower carbon footprint, aiming…

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Many consumers have developed a concerning tendency.

Troubling new report reveals overlooked impact of modern fashion trends: ‘Money has to flow’

As overconsumption culture deepens its hold on today’s fashion industry, clothing manufacturers are churning out cheaper products at larger volumes than ever before in order to keep up with demand. The Swiss market is no exception.  Even clothing collection and recycling companies, such as Texaid and Tell-Tex, are struggling to accommodate the costs of keeping…

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But experts and watchdogs aren't convinced.

‘We are precisely tailoring the supply’

How does a fast fashion giant keep pace with trends while maintaining a budget-friendly approach? Shein‘s head of strategic and corporate affairs, Peter Pernot-Day, claimed its success is due to a “micro-production” model, starting with small batches based on emerging trends. “We are precisely tailoring the supply of products to the actual demand in the…

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