London Fashion Week Briefing: Patrick McDowell turned fashion’s next regulation into a storytelling tool
In London, Patrick McDowell debuts digital product passports and ready-to-wear on the runway. Plus, Chopova Lowena scales subculture, and eBay pushes resale. At London Fashion Week, Patrick McDowell is rewriting what it means to scale a British fashion brand in 2025. For Spring 2026, the designer staged their most personal show to date inside Battersea…