The Jelly Shoe Revival And Fashion’s Return To Youthful Innocence

The Jelly Shoe Revival And Fashion’s Return To Youthful Innocence

A photo from J.Crew’s Instagram @jcrew captioned featuring the brand’s Fisherman jelly sandals in the colorway cloud. (Photo courtesy of J.Crew) J.Crew Reestablishing hype around the flexible, durable and eternally-kiddish silhouette, the release of the jelly shoe across a range of both accessible and luxury brands speaks volumes about the nature of the current trend…

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Normcore Returns. Is ‘Boring Fashion’ The Future Of Sustainable Style?

Normcore Returns. Is ‘Boring Fashion’ The Future Of Sustainable Style?

Basic silhouettes and muted colours now dominate feeds once filled with statement pieces and … More microtrends. (BORIS ROESSLER/DPA/AFP via Getty Images) DPA/AFP via Getty Images As consumers tire of relentless micro-trends and the damage of fast fashion, a surprising aesthetic is quietly dominating social feeds in 2025: normcore. Normcore — the minimalist, “average person”…

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