The Economic Times

Bill Gates’ daughter taps ChatGPT to taste startup success: Here’s all you need to know

Tech billionaire Bill Gates’ daughter’s fashion tech startup, Phia, has made headlines as the founder, Phoebe Gates, revealed her marketing strategy woven around artificial intelligence (AI) tools. Phoebe Gates said AI tools like ChatGPT have been a creative partner for her startup, Phia, to track market trends and viral content on social media platforms like…

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No SEO, no agencies: How Bill Gate's

No SEO, no agencies: How Bill Gate’s daughter used ChatGPT to turn fashion-tech startup Phia into overnight hit

Phoebe Gates, daughter of Microsoft co-founder Bill Gates, is using artificial intelligence not just as a tool, but as a creative partner in building her fashion-tech startup, Phia. From TikTok trends to viral Instagram videos, Phia’s content strategy is data-driven, AI-powered, and unapologetically Gen Z. Co-founded with Sophia Kianni while they were sophomores at Stanford,…

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