With this, brands can obtain more sufficient display space and time, acquire customers and collect feedback from a comprehensive perspective, which facilitates the timely optimisation of product and marketing strategies. Incorporating consumer retail into the showroom space could be a smart move, as it allows brands to receive feedback on product and buyers to observe…
Style Points is a column about how fashion intersects with the wider world. At fashion week, the only place you’d usually spy a makeup compact is backstage. But for her much-heralded Givenchy debut this season, creative director Sarah Burton brought the everyday item to the forefront, collaging a powder-pink minidress and matching bag in upcycled…
Stockholm Fashion Week is relaunching as a fully fledged physical showcase on 2 to 5 June after a six-year hiatus, with backing from the Swedish government. Previous organiser the Swedish Fashion Council shocked the industry when it announced the cancellation of Stockholm Fashion Week in July 2019, less than two months before it was due…
At the halfway point of Shanghai Fashion Week on Thursday, designer Xu Zhi held a large-scale 10-year anniversary show, with a boho chic collection that riffed on the brand’s origins, featuring a reissue of the tasseled, tiered gowns from his first collection in 2015. Zhi launched his brand from London, and found success quickly. “Ten…
For instance, Saint Laurent creative director Anthony Vaccarello gave Lyas full backstage access after the show, allowing him to film a mannequin challenge with the models — something Lyas “never thought would be possible”. The resulting video, which was a nod to a nostalgic social media trend where participants freeze in place like mannequins while…
The Fall-Winter 2025 Fashion Month is official over. Fashion week can always feel endless. From running around the busy streets of New York City, hopping over the pond to London, and then jet-setting to Milan and Paris, it’s a month that flies by. After several weeks of non-stop movement for fashion editors, stylists, designers, influencers,…