References Take Over Fashion As The New... New

References Take Over Fashion As The New… New

Sarah Jessica Parker, as Carrie Bradshaw, and Chris Noth, Mr. Big, filming a scene for Sex & the City in New York City. (Photo by Lawrence Schwartzwald/Sygma via Getty Images) Getty Images So Jenna Ortega wore Carrie Bradshaw’s Dior newspaper dress, what’s the big deal? Recycled looks on the red carpet, the infiltration of nostalgia-based…

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Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Dataset collection and experimental environment This study employs an online experiment to investigate the impact of eco-positioning strategies on consumer behavior. For participant recruitment, the research team collected data through the SoJump platform. To ensure sample representativeness and experimental validity, random sampling was used to recruit participants from the platform’s user pool. Additionally, the following…

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