AI-powered video search could disrupt fashion and beauty Oriane.xyz As we reach the tail end of 2025, the next must-have silhouette, handbag or even eyeliner shape does not reach us from the runways of Paris or Milan; it reaches us more quietly through a creator’s bathroom mirror, a selfie on a night out, or a…
Sarah Jessica Parker, as Carrie Bradshaw, and Chris Noth, Mr. Big, filming a scene for Sex & the City in New York City. (Photo by Lawrence Schwartzwald/Sygma via Getty Images) Getty Images So Jenna Ortega wore Carrie Bradshaw’s Dior newspaper dress, what’s the big deal? Recycled looks on the red carpet, the infiltration of nostalgia-based…
So you’ve finally taken the leap and hired a fashion content creator. The visuals are stunning, the energy is right, and the aesthetic matches your brand like a tailored suit. You shared it on your Instagram grid, posted it to your company’s LinkedIn, maybe even blasted it out in an email newsletter. You might’ve even…
Julie Wainwright and The RealReal team. Courtesy of Julie Wainwright Time to Get Real: How I Built a Billion-Dollar Business that ROCKED the Fashion Industry, by visionary businesswoman Julie Wainwright, was released today. The book is an autobiography focusing on the career of one of the only American women to take a company public, The…
Dataset collection and experimental environment This study employs an online experiment to investigate the impact of eco-positioning strategies on consumer behavior. For participant recruitment, the research team collected data through the SoJump platform. To ensure sample representativeness and experimental validity, random sampling was used to recruit participants from the platform’s user pool. Additionally, the following…