The head of Spanish football’s La Liga has said Hong Kong would be the “perfect” stage for one of his competition’s matches. Barcelona and Villarreal are set to play a pioneering regular-season fixture in Miami in December, although that is dependent on Uefa, Fifa and US Soccer all giving their seals of approval. Fan groups…
Over the past eight seasons of the English Premier League, only two teams — Manchester City and Liverpool — have finished the season atop the table as champions. After an astonishing four straight seasons atop the EPL from 2020-24, Manchester City was bested in the 2024-25 campaign and finished third. Liverpool (84 points) finished 10…
Football Festival fever swept Hong Kong as Arsenal and Tottenham Hotspur met in the event’s second and final match on Thursday. While the North London rivals prepared for their clash at Kai Tak Stadium, followers of the English Premier League clubs were in healthy competition off the pitch. Locally based and visiting supporters of both…
Hong Kong authorities have arrested two women for selling counterfeit football merchandise and seized about 1,000 items, including fake jerseys of English Premier League teams Arsenal and Liverpool, who are in the city to play friendly matches in the coming week. The operation by the Hong Kong Customs and Excise Department was carried out a…
At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025/26 season looks like a brand-building tap-in. Dr. Will Caruso, senior marketing scientist, and Carlos Villanueva, marketing scientist, explain why this is a goal-scoring opportunity, firmly grounded…
Existing Optus Sport customers are set to receive discounted pricing to watch the English Premier League after the transfer of broadcast rights to Stan. Nine’s Stan Sport streaming service will begin airing the football content from August 1, the date when Optus Sport shuts down, ending a nine-year run. The new Premier League season kicks…
Hong Kong’s Kai Tak Sports Park has been notching up firsts since its main stadium was officially opened in March, and the milestones are set to continue during 2025. More than 42,000 spectators shared the euphoria of watching the city’s footballers beat India at Kai Tak Stadium on Tuesday, in the first outing at the…
Ahead of the Hong Kong football team’s first match at the newly minted 50,000-seat main stadium in Kai Tak Sports Park against India in an AFC Asian Cup qualifier on June 10, some fans are gearing up to support the home squad with rapturous cheering. One such fan is loudspeaker-wielding Chester Cheung, who for years…