What to know about Nike's road ahead in China

    Nike (NKE) earnings Q3 2026

    A Nike logo is displayed at a Nike store in Austin, Texas, Feb. 5, 2026. Brandon Bell | Getty Images Shares of Nike fell in extended trading Tuesday after the retailer warned sales will fall for the rest of the calendar year, led by an expected 20% decline in its key China market during the…

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      Nike Sinks After China Sales Plunge, Delaying Turnaround

      (Bloomberg) — Nike Inc. shares fell after the company warned that sales will decline this quarter amid persistent weakness in China and at its Converse brand. The world’s largest sportswear company expects revenue to be down in the low-single digits in the three months that started Dec. 1, a surprising turn after two straight periods…

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